Serious investors know that money is in the sales leads and follow-up. They are always looking for ways to double, triple, and skyrocket their profits by capturing, managing, and following-up on their sales leads.
So do you have an effective lead and follow-up system? If you don’t, then you are not serious about increasing your investment returns. Below are top 3 sales leads mistakes that reveal you are not serious about making money:
1) Leads Fly Away:
Do you have a system for capturing leads whenever your prospect calls, visit your website, e-mails, or when you travel to networking events?
Have you started a system of entering leads in an excel file or other sales application software and later on abandoned it because it took so much time? You may consider hiring an assistant to encode all the sales leads.
You have invested so much time and money in your website and in networking. And if you don’t capture and respond to your leads, they will only fly away to your competitor.
2) Leads are Not Worked on Systematically
Do you only work on your leads when you feel like it? Will you only remember the prospect you spoke to, when he calls again?
Having a system to manage your leads, whether it’s an excel file or contact management application (such as Goldmine), will assist you in planning follow-up e-mails, calls, meetings and filtering your prospect list for targeted direct mails campaigns.
3) Leads are Not Systematically Tracked
Do you know what happened to the leads you got a year, month, or week ago? If you do not know what is happening to your sales lead, then you will not be able to plan an appropriate marketing campaign for them.
A good lead system will also help you remain in touch with prospects that are still researching the process of selling their homes and are not yet ready for a meeting. Your real estate lead management system will enable you to make timely and appropriate follow-ups to lead your prospects to a closed sale.
Isn’t it about time to get more serious about real estate investing?
